As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Social media marketing requires a huge amount of time and effort, but a few small changes to your social media profiles can give you big results. There are seldom any shortcuts, but quick tips like these can help to build on the marketing strategies you already have in place.1. Add social to your email signatureSimply adding links to your social media profiles in your email signature can easily help increase your social media following. Adding a small icon leading readers to your Facebook, Twitter and LinkedIn account are a good start, and videos can make a cool signature too.If you use Gmail, you can edit your email signature by clicking on the gear icon in the top right corner of your inbox, choose Settings and then use the email signature editor.2. Complete Your ProfilesJust like you want your website to include all important information, so should your social media profiles. Take the time and complete all your social media profiles.
– For your Twitter profile- you can find your information in Settings > Profile.Through Twitter, you can connect to your Facebook account which could help with connections. If you want to keep your Twitter and Facebook posts separate, you can set it up so that your tweets aren’t automatically posted to your Facebook page- choose ‘Not now’ at the last step of the authorization process when asked for permission to post to Facebook.
– To complete your profile on Facebook, go to your page’s Settings > Page Info.
– To complete your LinkedIn profile, go to your profile and click the Complete Your Profile/Edit Profile button at the top of the page.If you need some help to complete your social media profiles, you can hire a marketing professional to help.3. Create Google AlertsFind great content without searching by setting up Google alerts- they are quick and simple to set up and save you a huge amount of time. It’s also a good idea to set them up about your own company to keep track of news being posted about you. Once you have these alerts, you can set up a social media management program like Buffer or Hootsuite to help you manage and schedule posts to multiple social media profiles – Twitter, Facebook, LinkedIn, Foursquare and more.4. Create Your Own Images to ShareVisual content not only makes social media posts more interesting, they are shared more, and receive more engagement than those without visuals.To create a quick screenshot on a PC, press the Print Screen key to select the full screen and the screenshot will be sent to your clipboard. Free image sites like Picmonkey or Canva are great to use too.picmonkey.com5. Optimize Your Blog with a Call to ActionUsing your website analytics, determine your popular blog posts and use these to your advantage by adding a callout that draws attention to your social media profiles. Add social media sharing buttons to your blogs and encourage people to share, or add a feature to your comments area in your blog so that readers can sign up for your e-newsletter. People reading your blog are already interested in your content, so this is a quick and simple way to increase your email subscriber list, or add more Facebook fans and Twitter followers.6. Grow Your Audience by Following People who Re-share your PostsTake the opportunity to Follow, Favorite or Re-Tweet people who share your posts on Twitter or Facebook. This gesture of thanks serves to connect you with people who are already interested in your content.7. Use Fiverr for custom imagesUsing Fiverr you can hire someone to create custom images for your social media or website starting at just $5.8. Ask Your Audience for InputWhat better way to engage with your followers and fans than to ask their opinion. If you have an idea for a new blogpost, start by tweeting the possible headline. Ask your audience to choose a topic for your next post and then you already know there are people out there who want to read up on the subject.9. Use #hashtagsThe Twitter Blog reports that Tweets with hashtags (the # symbol followed by the subject or keyword related to the Tweet) can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands. Be careful using hashtags because although they will get your posts seen by more people, some readers find them #annoying.10. Link to a landing page in a social updateA landing page is any page on a website where traffic is sent specifically to prompt a certain action or result, designed to generate leads. They likely convert better than a blogpost would. It’s worth adding these pages to your social media marketing mix. You can create a landing page using WordPress pages or you can use a service like Unbounce.